SEO may be affected due to technical problems such as broken links
Conversion rate With Google Analytics, set conversion goals such as selling products, downloading a white paper or even requesting a quote. By taking into account the conversion rate of visits from SEO, you have an overall vision of what your investments in natural referencing bring you. 4.Backlinks Backlinks, in other words Email Data incoming links to your website from external sources, attract traffic and are an important added value in the eyes of search engines. The number and quality of backlinks, namely the quality of the sources from which they come, is therefore an SEO KPI to follow closely. The Google algorithm gives a lot of importance to this data, and for good reason: the more a site is cited by other sites judged to be of good quality, the more it is considered credible by search engines.
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Technical SEO error 404 Your , missing tags, error pages, or even duplicate content. To identify and correct these errors, several tools are at your disposal, including Google Search Console, which will allow you to monitor the evolution of your overall technical score and your different projects. Keeping an eye on your technical SEO and reacting to problems is essential to improve and maintain the “crawlability” of your website, that is to say the ease with which your pages can be crawled and indexed by robots search engines.
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