What are the advantages of automation marketing?
Now that we understand a little about the concept of Marketing Automation, it’s time to learn about some of the advantages of this practice.
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Increases lead generation
When using automation tools to attract new leads, it is poss Chinese Overseas Asia Number Data ible to map out different ways to capture potential customers.
With this, you can attract different types of potential customers and win them over with specific actions.
Qualifies the customer
When going through Inbound Marketing actions, a company's lead arrives at the moment of purchase much more prepared to complete the transaction.
This is because, when going through the sales funnel , he is educated about the product, its characteristics and applications.
In other words, you will only keep leads who are truly interested in doing business with you!
Reduces the purchasing journey
As automation marketing tools make it easier to monitor and execute various tasks, the entire sales process becomes more informative and educational.
This means that the customer will not have as many doubts and objections during the purchasing journey, and will be able to complete it in a shorter period of time.
Decreases CAC
By investing in automation marketing, you can carry out several effective and qualified actions at the same time.
Furthermore, as actions are scheduled, you can reduce labor costs, as after implementing your marketing plan, it can have all the autonomy to work on its own.
All of this means that your CAC – the amount spent to acquire each customer – is significantly reduced.
How to choose my automation tool?
So far, we understand what Marketing Automation is and what advantages this practice can bring to your company.
Now, let's delve a little deeper into the subject and talk about how to choose the best marketing automation tools.
The first step is to understand your demand and look for a partner capable of offering the necessary requirements to meet it.
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In other words, if you intend to invest in email marketing and an automation flow that sends automatic messages to your customers, look for a company that is a reference in this practice and offers a qualified service.
If your priority is to make it easier to build forms and landing pages, look for a marketing tool that has web page builders that allow even laypeople to create incredible content.
It is even possible to combine more than one tool to perform different functions, but the ideal is to invest in a platform capable of carrying out different tasks in a qualified manner.
The important thing is to check the cost-benefit of the chosen tool and ensure that the investment in automation is effective.
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