It is prohibited to make public offers

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However, you need to pay attention to one detail: avoid excessive “legalese” in texts and publications. Think about it with us: materials such as articles, posts on social networks and the like are aimed at a more lay audience, who do not have as much knowledge as a lawyer, right? Therefore, the use of simpler language makes it easier for readers to understand, as they do not identify with more technical terms! An excessively technical publication will only be understood by other lawyers, who are generally not part of your target audience.

What cannot be done in Marketing for lawyers? legal marketing Check out some of the restrictions foreseen by the OAB for Legal Marketing: – Do not mention other clients or professional demands; – Do not make reference to a public function that you have  Middle East Mobile Number List already held; – The use of persuasive or self-aggrandizing phrases is prohibited. Example: “We are the biggest law firm in the city” or “consult us today!”; – The prices of services should not be disclosed; –  of free services; – It is prohibited to provide the legal service in conjunction with other activities.



Example: It is prohibited to “tie in” a law service with an accounting firm; – Results cannot be promised; – It is prohibited to use advertisements or advertising on public roads such as billboards, etc.; – You cannot advertise on radio, cinema or television; – It is not permitted to offer services via fax or email. Area of ​​activity of the office: How important is it to define? legal marketing In order to develop an efficient Legal Marketing strategy, the lawyer must define which area of ​​law he wants to work with.