And I have the same graphics everywhere so I know that this is not an additional variable by which these conclusions need to be multiplied. AJ: But then the targeting is to the main page of the store product listing specific category? What do you suggest? JK: When it comes to the site we send to we almost always check Google Analytics . Or at least I check which site has the lowest bounce rate. It needs to be divided a bit because we know that he will be the smallest on the Thank You Page but the point is to draw simple conclusions from it. Type: is it better to
send people to the "dresses" category or to the "skirts" category? AJ: Asia Mobile Number List So this is how you choose categories. It's very clever indeed. I think this is such an interesting inside from this episode. Even though we are theoretically making a mistake which means that someone is faced with a choice starting from a purely e-commerce assumption such as " or let's say maybe low-margin but quickly rotating some sale items." And you say: Ok if we don't want to go with the best of or cheap category we can choose a specific category
not based on what we think but based on what according to Google Analytics actually attracts the most attention. JK: Yes. This is at the stage where we test groups to simply know which works best. At the stage of testing the creation when we get the catalog we know that this landing will very often refer to the site of a given product. If our audience checks their Google Analytics I would bet that they will have one of the highest bounce rates from sales pages.
發表於 2024-3-2 13:32:21
