Brand and act effectively on its behalf.

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How to conduct a strategic marketing interview Preparation for a marketing strategic interview: Defining goals Define clear goals you want to achieve with the interview. This may be learning about customer expectations, identifying weak points of the current strategy, or understanding customer preferences and opinions. Selection of questions Choose the right questions that will allow you to deepen your knowledge about the brand. This most often includes questions about business goals, competition, target group, marketing activities, as well as customer preferences and expectations. Conducting a strategic marketing interview: Information collection techniques .


A strategic interview can be conducted using a variety of techniques e.g. inperson interview, telephone interview, video conference or even online survey. Choose the solution that will be most convenient for you and your interlocutor. Active Algeria WhatsApp Number listening During an interview, it is important to actively listen and focus on the answers. Listen carefully, ask followup questions to delve deeper into the information and clarify any confusion. Recording and analyzing answers Record all answers carefully so that you can analyze them later.





After completing the interview, review the information you gathered, compare answers, and look for key patterns and themes. Interpretation of the answer After collecting the information, proceed to its analysis and interpretation. Identify brand strengths, areas for improvement, customer preferences and opportunities to develop your marketing strategy. Conducting a strategic marketing interview requires appropriate preparation and focus. It is important to ask the right questions, actively listen and carefully analyze the information collected. Thanks to this, you can obtain valuable conclusions and develop a marketing strategy that will be well suited to the brand and customer expectations. Using the results of strategic .