Brand for the manufacturer what is it exactly?

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Let's start with the fact that a brand is... an abstraction . You can't touch it see it taste it. A brand is the sum of expectations associations and ideas built over time  it is what the customer expects before he buys the product. In P. Kotler's language a brand is a promise that should shape the entire behavior and operating strategy of the company. But what does this actually mean? Imagine that every touchpoint  or place where a customer encounters your brand is an opportunity to strengthen or weaken your brand. Regardless of whether it is a website a stand at a fair a product presentation or an email written to a client  if you want to build a strong brand your activities at these points must be consistent.


They are what create your brand in your customers' minds. Creating a brand is a process. It's more like a marathon than a sprint but the game is definitely worth the candle. A strong brand that has gained trust means a higher margin not only loyal Australia WhatsApp Number Data but also more aware customers and recognition which often translates into the number of buyers and interesting business proposals. The brand is also a certain guarantee . For her customers are willing to pay more wait longer or... forgive if for some reason you fail. A coherent brand strategy saves time and money because it allows for better business decisionmaking facilitates communication with customers and also helps to function more efficiently within the organization if everyone knows exactly what the organization's goal is and how they can support it in their daily work. So where to start building such a strategy?





Brand in digital quote  dwarfs and princess Marka Do you know the fairy tale about Snow White and the dwarfs? Great! Now imagine that the princess is your brand and you have to collect  dwarfs otherwise the fairy tale will be forgotten and no customer will ever hear about you again. Remember each dwarf is extremely important. To work! Dwarf No.  ATTITUDE Before you do anything towards creating a brand open your eyes wide open your.